Green Seed is ready to deliver every form of service that may be required for market entry, from the first evaluation of the opportunity to on-going account management once the process of entry is complete. Each local Green Seed member possesses the highest level of in-house expertise, with a full command of industry-relevant methodologies and a common commitment to uncompromising standards of service.

The service is of course tailored to your needs. Maybe in the first instance you require only strategic advice and a strategic plan. Or maybe you require only practical assistance in the market, to optimise returns from a strategy already in place.

Whatever the case, Green Seed’s in-market presence will always add unique value to the service.

THE RANGE OF SERVICES THAT GREEN SEED NORTH AMERICA OFFERS:

• OPPORTUNITY ASSESSMENT
  A general assessment of the US or Canada, informed by insights that only people who are native to that market can supply.

• STRATEGIC PLANNING
  A specific plan for a certain product in a certain market, with a realistic prospect of success because it is built on intimate knowledge of the local consumer environment.

• COMPLIANCE
  The packaging of your product for entry to the market, based on first-hand knowledge of local consumer culture, local retail systems and local regulations

   

• CONSUMER RESEARCH
  Gaining first-hand insights from consumers on your product and packaging relative to the local competition through qualitative or quantitative research.

   

• PARTNER SEARCH
  The selection of distributors, importers and other local partners, facilitated by the established relationships that only a local service has at its disposal – relationships with local retail buyers in particular.

   

• SALES & PROFITABILITY PROJECTIONS
  A reliable and informed business plan with sales forecasts and marketing support requirements to convince your company to seed internationally.

   

• MARKET & SUPPLY CHAIN
  The chance to gain a first-hand understanding of your prospective market, quickly and easily, with local people to guide you and make personal introductions.

• MARKETING SUPPORT
  The dependable planning and execution of in-market trade and consumer promotions, event management and public relations, with the close attention that only locally-based people can provide.

   

• SALES EXECUTION & BUSINESS MANAGEMENT
  On-going account management in the US or Canada, providing close-up supervision of your product’s developing sales performance.

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MARKET RESEARCH
Providing you with critical insights about consumer, category and the competitive landscape.

The Green Seed Group is a specialist in the International food industry. We offer a complete range of services for researching food and drink products in the US & Canada.  With access to syndicated IRI sales data for the Food, Drug and Mass Channel as well as SPINS sales data for the Natural Channel, we can provide an informed assessment of the market and the opportunities for your products.

• Industry and Market opportunity analysis
• Trends & Developments
• Competitive and SWOT analysis 
• Concept and Product development and testing
• Qualitative focus groups
• Quantitative research
• Research program design and management 
• Performance tracking
• Trade research/interviews

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COMPLIANCE

 Ensuring your brand is compliant with North American Regulations.

Helping you gain compliance with regulators in the Food and Drink Market to facilitate import into the US and Canada.

• Customs liaison
• Importing facilitation
• Label compliance 
• Ingredient compliance
• USDA, FDA, FSIS Health Canada

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STRATEGIC PLANNING

Helping you prepare to enter the market with a winning product proposition, sales plan and the right trade partners.

The Green Seed Group is a specialist in the food and beverage industry and can help you understand and identify opportunities in the US and Canada. With access to consumer panel data, focus group and quantitative research providers and experience launching new brands in the US and Canadian markets, we can help you define the right marketing strategy to grow your brand. 

• Market Entry Strategy; Marketing plan development 
• Concept Development 
• Agency Management for Advertising, Pack Development (Design & Structure) 
• Strategic planning
• New Product Development Strategy 
• Consumer Purchase Trends & Demographics
• Sales & Profitability Projections 
• Financial analysis 
• Importer and Distributor Search and Selection
• Contract Manufacturing Search and Selection

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SALES EXECUTION
Partnering with you to successfully seed and grow your products in the Retail and Foodservice Channels.

The Green Seed Group is a specialist in the food and drink industry and can help you successfully seed, incubate and grow your products in the US & Canadian markets. With key trade contacts including Importers, Distributors and Brokers, Retail & Foodservice buyers and participation at key trade shows, we are able to help you quickly and efficiently build brands.

Our services include:

• Sales strategy development
• Account Manager, Broker recruitment and management
• Sales material design and production
• Selling to all trade channels
• Distribution
• Order processing and customer service
• Trade show coordination/staffing
• Project management

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MARKETING SUPPORT
Your in-market team for brand building programs.

 The Green Seed Group is a specialist in the International food and drink industry.
Clients use our services to maximize sales and distribution. 

Our services include:

• Brand Management & Planning
• Trade & Consumer Promotion
• Event Management
• Public Relations

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